Masco Retail Cabinet Group (“MRCG, KraftMaid, ”we,” “us”) headquartered in Middlefield, Ohio, has created this Privacy to demonstrate its firm commitment to privacy.   MRCG is committed to protecting the privacy of our web site visitors, clients and interested parties. We uphold the highest industry standards in online privacy and permission marketing.

This policy discloses MRCG's information gathering and dissemination practices for the information collected by MRCG – via our Call Center, any web site, or other means   This Policy addresses our practices regarding information that we collect through website, as well as other means than through this site.  We encourage you to read this Policy before using this site or submitting your personal information to us. Your use of this site, request for information or other contact with MRCG signifies that you agree with all terms of this Policy, so please do not use this site or share your contact/personal information if you disagree with any part of this Policy.

How do we Collect and Use Personally Identifiable Information?

We will collect personally identifiable information about you, such as your name, postal address, telephone and mobile numbers, and email address when you provide it to us through this site such as when you create an account or profile, order or register a product, order literature, enter contests or incentive programs, sign up for newsletters, participate in a survey, contact customer service, or otherwise interact with this site.

Your personally identifiable information may be used by us for all legal purposes, which may include, but are not limited to, responding to your requests, processing your transactions, notifying you of new products or product-related news, and for administrative purposes such as conducting incentive programs or tracking which parts of the site are of interest to you.

We use your personally identifiable information to provide the services you request from MRCG such as responding to product information requests; registering products; fulfilling orders for parts, products or customer service; administering contests or incentive programs; and facilitating on-line product visualization applications and preferred products catalogs. We also use personally identifiable information to send you news about our products and promotions, to conduct online surveys, contests or incentive programs via email, telephone or postal mail, and to notify you of special events and advertising that you might be interested in. In addition, we may use the information to improve MRCG's online and other services, such as customer service and product support, to understand consumer preferences in developing product improvements and innovations, and to ensure that our site is of interest to you. We may also use your personally identifiable information for internal business purposes, such as optimizing users' site experiences and analyzing and managing our businesses. If you apply for employment with MRCG, we may use the personally identifiable information you supply to process your job application.

This site may offer a feature that allows you to send an electronic postcard or otherwise share a message with a friend. If you choose to do so, we will ask you for the recipient's name and email address, along with the text of any message you choose to include. By using this feature, you warrant that you are entitled to use and provide us with the recipient's name and email address for this purpose.

Notice Regarding Use of this Site by Children

This site is not directed to children under the age of 18, and we request that children do not provide personally identifiable information through the site.

How we Collect and Use Non-Personal Information

We may also collect other information that is not personally identifiable through this site (“non-personal information”) such as your postal or Zip code, IP address, domain name, URL, browser and operating system and a record of the site pages you visited. This data helps us to understand traffic patterns at this site and may be used to tailor your experience at this site, such as showing you content including special events and advertising that you might be interested in and displaying the content according to your postal code.

In some instances, we may combine non-personal information with personally identifiable information (such as embedding email addresses in cookies). If we do combine any non-personal information with personally identifiable information, the combined information will be treated by us as personally identifiable information in accordance with this Policy.

Cookies and Similar Technologies

This site uses cookies, which are small bits of data that a web server transfers to an individual's computer for certain purposes, such as to report usage and demographic information, which may help us to know more about site users and their interests. Cookies are an industry standard used by most web sites to help facilitate users' ongoing access to and use of a particular web site, for example, by providing information used to deliver content specific to users' interests and for administrative purposes such as security, and which may track personal information, such as your name, postal address, telephone and mobile numbers and email address.  If you want to remove cookies from your computer at any time, you can delete or automatically decline them using your browser. Please refer to your browser instructions or help screen to learn more about these functions. You should note, however, that declining cookies may make it difficult or impossible for you to use portions of the site.
The site may use so-called "pixel tags," "web beacons," "clear GIFs" or similar means (collectively, "Pixel Tags") to compile aggregate statistics about site usage and response rates. Pixel Tags allow us to count users who have visited certain pages of the site and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Pixel Tags can tell the sender whether and when the email has been opened. We only use the information received from these Pixel Tags in the aggregate for statistical analysis.

Some uses of cookies in connection with the site may be under the control of unaffiliated entities that MRCG retains to manage certain programs and fulfill specific visitor requests. Although MRCG seeks to require these parties to conform their use of cookies to the uses permitted by this policy, MRCG cannot be responsible for third-party uses of cookies.

How We Share Personally Identifiable Information

MRCG may share personally identifiable information collected with Affiliated Entities or third parties as described below. You should also be aware that this means that personally identifiable information about you may be transferred to or received by Affiliated Entities or third-parties in the USA, or other countries which may be subject to different privacy regulations than those applicable in the country where you reside.

• Affiliated Entities. We may share personally identifiable information with our Affiliated Entities worldwide to fulfill the purposes described above. You may access a list of certain Affiliated Entities at http://www.masco.com/our_companies/index.html.
• Service Providers. We may use third-party service providers to help us operate our business and this site or to administer activities on our behalf, such as sending emails, hosting dealer locater sites, providing order fulfillment, conducting advertising or customer service, and administering contests or incentive programs. We may share personally identifiable information with these third parties for those business purposes. For instance, if you request a brochure, we may share personally identifiable information about you with fulfillment and management agencies to complete your request.
• Dealers and Retailers. We may share personally identifiable information with third parties that offer our products for sale. The third-party dealer or retailer may contact you directly by email, phone or postal mail. If you provide any personally identifiable information to such a third party through its web site or otherwise, your transaction will occur with the third party (and not on this site) and the personally identifiable information you provide will be collected by, and controlled by the privacy policy of, that third party. MRCG recommends that you review the privacy policy of third parties who may contact you about MRCG's or Affiliated Entities' products or services.
• Other Disclosures. Personally identifiable information of any individual user also may be shared with other companies outside MRCG: (i) as permitted by law; (ii) in the event of a transfer of ownership, assets or a bankruptcy of MRCG; (iii) where we determine that disclosure of specific information is necessary to comply with the request of a law enforcement or regulatory agency or other legal process, or (iv) to protect the interests or safety of MRCG, the Affiliated Entities, site visitors, customers, business partners, employees or the public; (v) permit us to pursue available remedies or limit the damages that we may sustain (vi) enforce our Terms of Use; and (vii) respond to an emergency.
• Co-Branded Pages. From time to time, we may enter into a special relationship with another company that is not owned by or affiliated with MRCG to provide additional features on this site, such as co-branded sites (referred to here as "co-branded pages"). Any information including personally identifiable information that you provide on one of these co-branded pages may be shared with or accessible by these third-party partners. By submitting these co-branded pages, you also consent to our sharing this information with those third-party partners. You should review the privacy policies posted on these co-branded pages to understand how information collected through these pages will be collected and used.

We will never share, sell, or rent individual personal information with anyone other then this without your advance permission or unless ordered by a court of law.

User Generated Content Functions

Certain pages on this site enable users to submit their own content, such as under "Comments," or "Contact Us." Any information you disclose in such a submission may be publicly available and you should exercise caution in deciding whether to disclose your personal, financial or other sensitive information there. MRCG cannot prevent such publicly-available information from being used in a manner that may violate this Privacy Policy, the law, or your personal privacy and safety, and is not responsible for the results of any postings.

Testimonials

We may post written or video customer testimonials on our web site which may contain personally identifiable information such as the customer's name. We obtain the customer's consent prior to posting the testimonial to post their name along with their testimonial.

Sweepstakes, Contests, Etc.

We may operate sweepstakes, contests, raffles and similar promotions through the site that may require online registration with third party sponsors of such sweepstakes, contests, raffles, etc. You should carefully review the rules of each sweepstakes, contest, raffle and promotion in which you participate through the site, as they may contain additional important information about MRCG's or a sponsor's use or disclosure of your personally identifiable information. To the extent that the terms and conditions of such rules concerning the treatment of personally identifiable information conflict with this Policy, the terms and conditions of such rules shall control.

Information Tracked

At times we will use your IP address to help diagnose problems with our server and to administer our web site. We also may track browser types to help us understand our visitors' needs related to our web site design.

There is an optional section of our web site where input forms require your name, phone number, company, and e-mail address. This form provides the ability to opt-in to receiving future emails of any sort from MRCG. If you opt-in to receiving email communications from us, then we may send information to you on our products or services.

This information will not be used for any other purpose. We do, however, reserve the right to disclose your personally identifiable information when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.

Links and Third Parties' Privacy Practices

This site may contain links to other sites which are not operated by MRCG. MRCG IS NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OR THE CONTENT OF SUCH OTHER WEB SITES, INCLUDING WEB SITES OPERATED BY AFFILIATED ENTITIES. We provide such links only as a convenience, and the inclusion of links on the site does not imply endorsement of the linked site the MRCG. If you provide any personally identifiable information through any such third party web site, your transaction will occur on such third-party's web site (and not on this site) and the personally identifiable information you provide will be collected by, and controlled by the privacy policy of, that third party. MRCG recommends that you review the privacy policy of third-party web sites arrived at from links on this site.

Security of Personally Identifiable Information

MRCG takes measures to protect personally identifiable information collected through this site against unauthorized access, disclosure, alteration or destruction. We also seek to require our Affiliated Entities and service providers to exercise reasonable efforts to maintain the confidentiality of any personally identifiable information about you that they receive from MRCG. Unfortunately, however, no security system or system of transmitting data over the Internet can be guaranteed to be entirely secure.

For your own privacy protection, we encourage you not to include sensitive personal information in any emails you may send to us. Please do not send credit card numbers or any sensitive personal information to us via email. Note that MRCG will not request sensitive personal information in our emails to you and you should verify the authenticity of any such request.

Retaining Personally Identifiable Information

We retain personally identifiable information about you for the period necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required or permitted by applicable law.

Policy Modifications

Questions

If you have any questions about this Policy or how Masco Retail Cabinet Group processes your personally identifiable information, please contact us by email to customerservice@kraftmaid.com